Using Normative Data and Benchmarks

Benchmark data, or norms, are a valuable tool for interpreting survey data. To use norms to the best advantage, it is important to understand the type of norms available, how they are sourced, and which norm can help you gain the greatest insight on employee perspectives. But be warned, overreliance on norms and normative comparisons can distract from the story of the survey data and the true value of the survey process.